Duration: 2-3h
Modality: In-person or Remote
Intended Audience: Data champions, aspiring CDOs, business unit leaders, and cross-functional teams tasked with defining or transforming their organization’s data culture.
Brief Description:
A highly interactive, role-play–driven workshop where participants form a “new CDO office,” draft a corporate data manifesto, design identity and rites for a data-driven culture, and build a step-by-step rollout plan—including data literacy initiatives and governance guardrails. It is usually the second part of a culture block starting with Establishing a data culture - building a Data-Driven Organization.
Key Topics:
- Foundations of data culture: consensus building vs. top-down imposition
- Defining pillars, values, and behaviours for your data manifesto
- Crafting a Data identity: name, branding, and onboarding rituals
- Change-management essentials: vision, executive sponsorship, organizational alignment, and periodic evaluation
- Designing a data literacy programme: initiatives, audiences, success metrics, and sponsorship
- Role-play agenda:
- Creation of roadmap cohesive data office
- Building a group identity: group image, data manifesto, rituals and ceremonies
- Raise awareness in the company and create a Data-pride sense
- Presentations and group discussion
Long Description:
In this 3-hour hands-on workshop, teams assume the role of a newly formed Chief Data Office charged with “diseñar la cultura de datos de la empresa.” Starting with an overview of why culture cannot be imposed but must arise from corporate consensus, participants map out six change phases—strategic vision, top-management commitment, cultural transformation, organizational redesign, socialization, and periodic evaluation—drawing on Kotter (1995) and Cummings & Worley (2004).
Using the Data-Culture Template, each team defines five manifesto principles, creates a memorable identity (name, visual assets, onboarding rites), and anticipates “enemigos del cambio” such as legacy complexity and organisational silos. Next, they outline a data literacy programme—identifying quick-win initiatives, target audiences, KPIs, communication channels, and executive sponsors—guided by MIT Sloan’s best practices for building corporate data literacy.